What is signage meaning?

Signage refers to any kind of visual communication displayed on a surface, typically for the purpose of conveying information or directing people towards a particular objective. Signage can be found in a variety of contexts, from advertising and marketing to wayfinding and safety instructions. The messages conveyed through signage can be verbal, nonverbal, or a combination of the two. Some common types of signage include billboards, banners, storefront signs, posters, brochures, and digital displays. Signage can be designed using a wide range of materials, such as vinyl, plastics, glass, metal, wood, and paper. Effective signage should be easy to read, visually appealing, and strategically placed to maximize its impact on the intended audience.